Kickstarter Comics Tips: Aim Big for the Last Week
By Zack Quaintance — As I type these words, the DAYS TO GO counter on our Kickstarter campaign page currently reads 4. By the time you read this, it will likely read 3 or less. By any metric, our campaign is now winding down, heading into the homestretch. There’s a sense of relief that goes along with this, which is nice, but at the same time I’ve found myself working as hard (if not harder) than at any point in this process.
In fact, this past Friday I spent 12 hours (with sporadic breaks) at my computer. Granted, some of that was working on obligations for my day job as well as for this very website, but the majority of it was time spent preparing for a promotional push to support the last week of my Kickstarter campaign. Among other things, I did an interview with Christopher Chiu-Tabet for Multiversity Comics (coming soon!), I wrote a funny listicle about what I’d learned from my campaign for Dan Grote at WMQ/Xavier Files (also coming soon!), I wrote a first-person piece about comics publicity for Bleeding Cool (up now!), and I lined up a few podcast/YouTube channel appearances that will be trickling out this week. This all brings me to today’s…
ACTIONABLE KICKSTARTER COMICS TIP: Go hard for the last week of your campaign. Obviously, this being my first go at this, I’m not sure if all the work I put in last week will pay substantial dividends. What I do know, however, is that it felt good to try. It felt like I was taking all that I’d learned over these many weeks and applying it in support of a creative project I fully believed in. It felt like I was doing the best I could for myself, my work, and the rest of my collaborators on this team. It felt right, and I highly recommend doing as I did and channeling some of the restless Week 2 and Week 3 frustration doldrums into preparation for your last week. Even if it doesn’t pay off in any major literal way, you’ll sure feel glad you did.
Join us back here tomorrow when I talk about the value of taking promotional breaks so you can approach marketing your project with fresh eyes! Also, can you believe there’s only three days left in this thing?! Crazy.
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Zack Quaintance is a tech reporter by day and freelance writer by night/weekend. He Tweets compulsively about storytelling and comics as Comics Bookcase.
