By Zack Quaintance — I have three days left to go for my Kickstarter campaign for Next Door, and, friends? I am absolutely wiped out. I have done everything in my power to promoted my comic. We’ve worked hard on it, and I think we really have something special on our hands. Now, I want to get this book to the audience I know will love it. And so, the promoting continues.

The end is in sight now, with just three days remaining, so maybe the exhaustion is to be expected. If I’m being honest, however, I’ve been tired for a while, and the truth is that I don’t think I’m able to promote this project as well when I’m tired. It’s not that I’m falling asleep at my keyboard or unable to physically type. Nothing so drastic as any of that, but I am mentally fatigued when it comes to formulating the content, tweets, and blog posts I need to stimulate interest in this book in an organic and varied way.

Which all brings me to today’s…

ACTIONABLE KICKSTARTER COMICS TIPS: Take breaks from promoting your book. Tweet about other things. Do some writing, read some comics, go for a walk, and ultimately come back to the keyboard later with fresh ideas and fresh eyes. Hitting the same note over and over when promoting your work, I’ve found, makes it so much easier for both people and social media algorithms to tune it out. That’s not good for you, not good for your project, and not good for the potential audience that needs to be connected with your book.

Some of my biggest victories in terms of getting attention on social media have come following prolonged breaks from the platforms, and I encourage you to do the same with your project too. It might make the difference between pulling in even one new reader, which at this point in the campaign is a victory you don’t want to miss.

Join us tomorrow when I reflect on the things I could have done better with this thing right at the very start.

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Zack Quaintance is a tech reporter by day and freelance writer by night/weekend. He Tweets compulsively about storytelling and comics as Comics Bookcase.